Pirelli launch latest edition to product line up at Thruxton Circuit

Longstanding partner of Thruxton Circuit, Pirelli, headed to our circuit for a unique three-day trade launch of the latest edition to the Pirelli P Zero family; the P Zero E. Pirelli tyres are fitted to all cars used on our Thruxton experience days to ensure customers get the best from the cars we have on offer.

The new tyre was put to the test, plus hundreds of laps were undertaken around the famous Thruxton Circuit on various Pirelli tyres. The P Zero E has been designed for electrified vehicles and features the new RunForward™ technology, an evolution of the run flat system already widely recognised within the tyre industry. It’s also the first tyre in Pirelli’s range dedicated to sustainable mobility and made of more than 55% of bio-based and recycled materials.

Pirelli also showcased the features of their new all-season product, the Pirelli Cinturato All Season SF3, on the Thruxton Skid Pan. The new tyre is designed specifically for city drivers of medium and compact cars who need a safe solution all year round.

Plus, former F1 driver Tiff Needell was on hand to show Pirelli’s guests everything Thruxton has to offer in his BMW M2. Paul Swift, stunt driver and Pirelli ambassador, was also on site with the all-new Ford Mustang Dark Horse – fitted with another of Pirelli’s latest generation products, P Zero Trofeo RS.